7 February | 9:00 CET
8 February | 9:00 CET
VirtualAdd to calendar

Moderator

Marsha Oberholzer
VC Prof ED and Product Training Head GEM

7 February
9:00 – 11:15 CET

PLENARY
SESSION

Agenda

8 February
9:00 – 12:00 CET

SURGICAL
SESSION

Agenda

8 February
9:00 – 13:30 CET

VISION CARE
SESSION

Agenda

9:00 – 9:05

Welcome

Speaker: Marsha Oberholzer (VC Prof ED and Product Training Head GEM)

9:05 – 9:35

Brilliant Focus for Growth in 2024

Speaker: Dimitris Brilis (VP, Head International GEM and GM APL)

9:35 – 9:50

Drive Growth through Innovation in Surgical

Speaker: Hajiba Raoui (Surgical Franchise Head GEM)

9:50 – 10:05

Drive Growth through Innovation in Vision Care

Speaker: Panos Kallinikos (Vision Care Franchise Head GEM​)

10:05 – 10:20

Compliance Update

Speaker: Philipp Freudenberg (Head of L&C, GEM and APL)

10:20 – 11:00

Roundtable with Cluster and Functions Heads

Speakers: Dimitris Brilis (VP, Head International GEM and GM APL)
Ayman Hassanien (Africa Head)
Fadi Alsafadi (Middle East Head)
Oleksandr Smyrnov (Eastern Europe Head)
Sergei Dubitski (CSEE Head)
Shalav Modi (Southeast Asia Head)
Christophe Orain (Supply Chain Operations Head GEM)
Alexander Pushkar (Commercial Operations Head GEM)

11:00 – 11:15

Q&A

Speakers: Dimitris Brilis (VP, Head International GEM and GM APL)
Philipp Freudenberg (Head of L&C, GEM and APL)
Panos Kallinikos (Vision Care Franchise Head GEM​)
Christophe Orain (Supply Chain Operations Head GEM)
Alexander Pushkar (Commercial Operations Head GEM)
Hajiba Raoui (Surgical Franchise Head GEM)

9:00 – 9:05

Welcome

Speaker: Marsha Oberholzer (VC Prof ED and Product Training Head GEM)

9:05 – 9:15

From WHAT to HOW

Speaker: Hajiba Raoui (Surgical Franchise Head GEM)

9:15 – 10:00

2024 Brilliant Tactics

Speakers: Nemanja Djukić (Surgical Equipment Manager for Ophthalmology for Serbia, Slovenia and Bosnia – Swixx BioPharma)
Achraf Amal (Business Development Head – Biomedical)
Baber Khan (Country Instrumentation Head – Medzntech Pakistan)

10:00 – 10:35

Maximize your potential through Brilliant Execution

Speaker: Camille Guerif (International Deployment Lead ISC & GEM Head of CommEx)

10:35 – 10:45

Learning & Development Update Surgical

Speaker: Elda Barbajianni (Regional Training Manager GEM)

10:45 – 10:55

Break

10:55 – 11:05

Professionalizing our Partnerships: Marketing

Speaker: Sewar Dahdal (Advanced Technology Product Manager MEP)

11:05 – 11:15

HCPs Education/ KOLs engagement: Move on to the next level

Speaker: Adina Suciu (National Sales Manager Surgical, Romania)

11:15 – 11:45

Differentiate through Services: TS and CAS

Speakers: Grigoris Kotsinonos (GEM Technical Service Director)
Souheil El Khoury (GEM Head of CAS)

11:45 – 12:00

Q&A

Speaker: Hajiba Raoui (Surgical Franchise Head GEM)

9:00 – 9:05

Welcome

Speaker: Marsha Oberholzer (VC Prof ED and Product Training Head GEM)

9:05 – 9:20

Winning through Innovation

Speakers: Panos Kallinikos (Vision Care Franchise Head GEM​)
Marsha Oberholzer (VC Prof ED and Product Training Head GEM)

9:20 – 10:00

Water Surface Lenses Upgrade Program & WSL for Digital Eye Strain

Speakers: Anson Tang (Director Professional Education & Development, Asia)
Theo Guillet (Senior International Brand Manager Precision1®)

10:00 – 10:30

Best Practice from CSEE – How to grow Toric sales, Toric ECPs Events

Speakers: Theofanis Liazos (Professional Education & Development Manager VC CSEE)
Konstantinos Pappas (Brand Manager Gerolymatos Int VC Department)
Dimitris Chatzianastasiou (Professional Affairs Gerolymatos Int VC Department)

10:30 – 10:40

Break

10:40 – 11:25

Field Force Execution: Structuring and maximizing the execution efforts

Speaker: Camille Guerif (International Deployment Lead ISC & GEM Head of CommEx)

11:25 – 11:35

Learning & Development Update Vision Care

Speaker: Elda Barbajianni (Regional Training Manager GEM)

11:35 – 11:50

How to increase efficiency of consumer campaigns with MyAlcon websites

Speaker: Jiří Poláček (Digital Marketing Manager CSEE)

11:50 – 12:20

Break

12:20 – 12:45

Secondary Dry Eye

Speakers: Jonathon Bench (Director, International Professional Education)
Praveen Atalugamage (International Senior Brand Manager Systane®)

12:45 – 13:05

Best Practice from ME – Engaging with Ophthalmologists through Roundtable Discussions

Speaker: Haytham Aly (Senior Brand Manager – Ocular Health – MEP)

13:05 – 13:15

Best Practice from Hungary – Systane® new design activation plan

Speaker: Zsuzsanna Rantal-Toth (Brand & Category Manager Vision Care)

13:15 – 13:30

Q&A

Speaker: Panos Kallinikos (Vision Care Franchise Head GEM​)